TikTok has signed a deal with Sony Music Entertainment to allow users access to their extensive back catalog and new music. It’s the first deal TikTok has signed with a major - and could be a sign of things to come. It’s good news for Sony’s artists in terms of promotion and discovery, and further cements Tiktok’s credentials as an essential platform for the music industry.
TikTok’s New Venture Could Merge Community and Music Streaming
TikTok has patented TikTok music which leads to the possibility of a music platform, a distributor or shop. This could make TikTok a competitor to Apple music and Spotify as a new contender in the streaming business.