Spotify Adds Call to Action Cards on it’s Podcasts
Creators will be able to insert call to action links throughout their podcast by having a card pop up when the podcast is paused. We think this a great feature from an advertising perspective, as rather than rely on a brief 30 second window to get your ad and url across - it will instead be native and one touch away.
TikTok’s New Venture Could Merge Community and Music Streaming
TikTok has patented TikTok music which leads to the possibility of a music platform, a distributor or shop. This could make TikTok a competitor to Apple music and Spotify as a new contender in the streaming business.