While a lot of podcasts are uploaded to YouTube, there is currently no dedicated podcast section. However, it has been hinted that the platform may be getting a dedicated podcast homepage.
The change should result in a better uptake for clients shows, and add a new layer of potential for advertising.
TikTok’s New Venture Could Merge Community and Music Streaming
TikTok has patented TikTok music which leads to the possibility of a music platform, a distributor or shop. This could make TikTok a competitor to Apple music and Spotify as a new contender in the streaming business.