YouTube shorts are now up to 30 billion daily views, and the platform is now testing ads in shorts. A part of its latest earnings report, Google has confirmed that it has launched an initial test of ads running between YouTube Shorts clips.
This highlights the need for creators to utilise their content for YouTube shorts as the demand is only going to increase.
TikTok’s New Venture Could Merge Community and Music Streaming
TikTok has patented TikTok music which leads to the possibility of a music platform, a distributor or shop. This could make TikTok a competitor to Apple music and Spotify as a new contender in the streaming business.