A multiple link option is currently being tested by Instagram with selected creators. When clicking ‘and others’ next to the main bio link, a pop up will appear that allows the profile to display multiple URLs.
Although this might be bad news for other multi-link facilitators, we think this could be a valuable addition to the app, by providing a more direct multilink option for creators to drive traffic from Instagram.
TikTok’s New Venture Could Merge Community and Music Streaming
TikTok has patented TikTok music which leads to the possibility of a music platform, a distributor or shop. This could make TikTok a competitor to Apple music and Spotify as a new contender in the streaming business.