Twitter will let you pin your favourite Lists in its app
It's testing an option on the Home tab for users to quickly switch between Lists of tweets. This would give users the ability to flick between tweets about their favourite topics and pin them.
From a commercial perspective, it opens up opportunities for brands to push for inclusion on follower’s lists to maximise visibility.
Advertisers see Early Promise in TikTok’s Self-serve Ad Platform.
Introduced last Autumn, it’s getting good reviews from advertisers for being relatively easy to use and providing good value in terms of increasing brand awareness.